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Our services


Schülke Cinema Consult GmbH focusses on Event Cinema (aka Alternative Content) with consulting, marketing and PR services. It also acts as distribution agency or classical distributor in Germany, Austria and Switzerland.

As a „one stop shop“ the company offers content rightholders the complete distribution project management or single items of the portfolio.

Wherever necessary the company works with partners of it´s network.

In recent times the company has worked as distributor or sub-distributor for the Royal Opera House since the season 2016/17, Depeche Mode: SPIRITS in the Forest, Metallica and San Francisco Symphony: S&M2, Coldplay - A Head Full Of Dreams, Apollo 11, MUSE - Drones World Tour, ELVIS: ´68 Comeback Special - 50th Anniversary, Rolling Stones: Havana Moon, Black Sabbath: The End of The End, André Rieu (Maastricht Concert 2017 & 2018 & 2019, New Year´s Concert 2019, 70 Years Young in early 2020), The Cure Anniversary 1978 - 2018 Live in Hyde Park London, Simply Red - Symphonica in Rosso, Jonas Kaufmann - Under the Stars, Miss Saigon, An American in Paris - The Musical, The King and I: From The London Palladium, KISS Rocks Vegas, Roger Waters  Us + Them, HYMN: Sarah Brightman In Concert, Botticelli Inferno, Queen Rock Montreal, Queen - A Night in Bohemia, David Bowie is, Mötley Crüe - The End, The Beatles (It was fifty years ago today!), Slipknot - Day of The Gusano, John le Carré: An evening with George Smiley, Avicii - True Stories, Asbury Park: Riot, Redemption, Rock N ´Roll, Stuttgart Ballet: Onegin, Pokémon - The Movie: I Choose You! and others.



The portfolio:


- Target group analysis

- Positioning

- Consulting regarding possible success, competitive environment and release strategy

- Project management

- Development of the PR- and marketing concept – optimized for small Event Cinema budgets

- Execution of PR- and marketing actions (online & offline, national & local)

- Acquisition of cross promotion partners (media, brands, cinemas)

- Execution of cross promotions with media, brands, cinemas

- Media planning and -booking

- Google AdWords and Facebook advertising campaigns

- Develoment of key artworks

- Development of advertising campaign

- Development of teasers & trailers

- Production of advertising material

- Organisation of market research and test screenings

- Organisation of press screenings

- Development and distribution of press releases

- Organisation of German rating (FSK)

- Organisation of DCP production

- Organisation of content distribution into the cinemas

- Negotiation of terms and conditions with the exhibitors

- Booking & Billing

- Box Office reporting and audit of bills

- Check of funding opportunities

- Organisation of content release on additional distribution channels


It´s easy to get in touch – just give me a call or mail me:

Thomas Schülke, Phone +49 (0)170 6893501, thomas@cinemaconsult.de



On Thomas Schülke


Thomas Schülke is Managing Director of Schülke Cinema Consult GmbH, a company which he founded with his wife in 2015.

Thomas has more than 22 years of experience in the cinema exhibition industry. With his strategic forward thinking mentality he is constantly interested in new business development and in questioning and improving existing processes. He is convinced that Event Cinema content will play a very important role in the cinema offer of the future.

More than 19 years Thomas was Marketing Director (later Commercial Director) for Germany and Austria of one of the leading multiplex exhibitor chains (today part of Europe´s largest exhibitor group). He was also the head of filmbuying there for more than 15 years and acted as the company spokesman.

He was responsible for the marketing campaigns of 24 multiplex cinema openings and takeovers. Thomas contributed essentially to the pioneer role of the company on many areas e.g. online and mobile ticketing, customer relationship management, loyalty scheme, Social Media, premium screen concepts, B2B- and gift voucher business.

As a pioneer of Event Cinema in Germany he created the first cinema screenings of the FIFA World Cup back in 1994. First screenings of pop and rock concerts followed since 1997. On the first digital projector ever installed in Germany he showed a live concert of „Bon Jovi“ in 2002. When 3D live content was available in 2010 he experimented again with FIFA World Cup screenings and local pop band „Die Fantastischen Vier“. „Carmen“ was shown as first opera in 3D in 2011. The canonization of two popes live from Rome in 2014 and the first ever screening of online game „League of Legends“ in 2015 showed the full diversity of Event Cinema business which Thomas now tries to expand even further with his own company.

In January 2017 he was nominated for the Event Cinema Association award 2015/16 in the category "Outstanding Contribution to Event Cinema".

Thomas is a graduate economist of the University of Bremen and an enthusiastic cinema fan.